AHS Proposal - ديزلاين

PROPOSAL

Website & Brand Identity Proposal for AHS

A professional brand identity and website designed to help AHS present its services clearly, build trust, and create a polished first impression across both digital and printed touchpoints.

Prepared for:

AHS Law Firm

1. Introduction

AHS is preparing to build a professional visual presence through a new brand identity and official website.

The goal is not only to design a logo or create a simple website, but to establish a clear and consistent brand presence that helps customers understand the company, trust its services, and communicate with the business easily.

Desline is pleased to present two package options for AHS: a basic launch option for starting with the essentials, and a complete option for building a stronger bilingual brand and website presence from the beginning.

2. Project Goal

The main goal of this project is to help AHS:

Create a professional logo and visual identity that reflects the company properly
Build a clear and trustworthy online presence
Present the company, services, clients, and contact details in an organized way
Make the website easy to use on desktop and mobile
Support future marketing through consistent brand assets
Prepare the website with basic SEO foundations
Give AHS a professional and trustworthy image across website, printed materials, and social media

3. Package Options

Basic Launch Package

A practical starting package for AHS to launch with a professional logo, essential printed materials, and a simple introductory website.

Branding Scope

Website Scope

Custom website design
One language
One Page website
Basic SEO setup
Fully responsive for desktop and mobile
3 Emails
Free Domain, hosting, and security for 1st year
14 days post-launch support

Investment

$1,400 / 5,600 SAR

Complete Brand & Website Package

A complete package designed to build AHS as a professional brand with a stronger identity, bilingual website, and digital assets ready for online presence.

Branding Scope

3 Unique logo proposals
6 printable designs
Social post template
Instagram highlight design
Social media banners
3 revision rounds
Brand guidelines
Source files delivery

Website Scope

Custom website design
Arabic and English website
5 main pages
Advanced SEO setup
Fully responsive for desktop and mobile
Unlimited Emails
Free Domain, hosting, and security for 1st year
Google indexing setup
Google Analytics setup
30 days post-launch support

Investment

$2,725 / 10,900 SAR

4. Timeline

Estimated timeline: 3 to 6 weeks depending on the selected package.

Project flow:

Requirements & Project Brief
We collect the required information about AHS, including the company activity, target audience, services, preferred design direction, competitors, and any visual references.
Brand Direction & Logo Concepts
We develop the initial logo concepts and visual direction based on the company’s field, positioning, and preferred style.
Brand Identity Development
After logo approval, we prepare the selected brand identity items based on the chosen package, including printable designs and, in the complete package, digital branding assets.
Website Structure & Content Preparation
We organize the website pages, sections, content flow, and required materials to make the website clear and easy to browse.
Website Design & Development
We design and develop the website based on the approved identity, making sure the website is visually consistent, responsive, and aligned with AHS’s brand.
Testing, Final Adjustments & Launch
We test the website on desktop and mobile, apply final adjustments, prepare the website for launch, and complete the handover.

Estimated Delivery by Package
Basic Launch Package: 3 to 4 weeks
Complete Brand & Website Package: 5 to 6 weeks

Note: Any delay in providing the required content, approvals, or feedback may extend the project timeline.

5. Requirements From Client

To start and complete the project smoothly, AHS will be requested to submit the design brief form and provide:

Company activity and business description
Target audience and service details
Preferred design direction or reference brands
Company contact details
Social media links, if available
Client names/logos to be displayed on the website, if available
Website content for each page or section
Arabic and English content if the bilingual package is selected
Any existing brand files, if available
Required official information for printed materials
Domain or hosting access if already available

If AHS does not have ready website content, Desline can help organize the content structure. Full content writing or translation can be quoted separately if required.

6. Terms

The project scope is based on the selected package.
Domain and hosting are included as part of the website package, subject to standard domain availability.
Premium domains, paid plugins, paid fonts, third-party tools, special integrations, or external platform fees are paid by the client directly if required.
Payment terms: 50% upfront to start the project, and 50% after approving website home page design.
Additional pages, extra languages, advanced SEO, booking systems, or custom features may be quoted separately.
Major changes after approval may affect the timeline and cost.
Final launch depends on content readiness, client feedback, and required approvals.
Desline will not publish the website publicly without client approval.

7. Why Desline

Desline helps businesses build a professional digital presence through clear design, structured websites, and consistent branding.

For AHS, the goal is not only to create a logo or website, but to build a complete first impression that presents the company clearly and professionally across different customer touchpoints.

With experience in website design, brand identity, social media design, and business-focused digital solutions, Desline can support AHS in building a presence that feels polished, practical, and ready for growth.

8. Our Clients

We are trusted by companies across various industries to deliver high-quality digital solutions that drive results.

9. What Our Clients Say

Real feedback from clients who trusted Desline with their websites, branding, and digital presence.

“Desline is truly one of the outstanding companies we have had the pleasure of working with for social media management. Our collaboration has spanned over two years, and their creativity and innovation continue to impress us. Their content writing skills are exceptional, and their design ideas are simply beautiful. What sets them apart is their competitive pricing, making them a top choice in the industry. Wishing them continued success! 👍🏼”

“We were looking for a reliable agency to design our architectural website and to management our social media pages, and we met our request at Desline. Professionalism in dealing and satisfactory results during the past two years”

“In the simplest terms, Desline deserves the phrase “Success Partner.” Quality and flexibility, and after-sales service are what distinguishes them.”

“Designing my website helped me communicate my organization’s business to customers in a simple and beautiful way, and also contributed to our spread in the market, reaching a larger customer segment, and greatly increasing the business of the organization.”

“Best service, very high professionalism and creativity in all their services…I advise everyone to deal with them.“

"Our experience with Desline in the development and redesigning of our company website was an excellent experience. they completely redesigned the website with fresh content according to our requirements in a professional appearance and in a timely manner. We thank you and wish you success."

"A very easy experience was in designing the website .. A highly experienced and efficient team was required to make the design of the website and attract attention, and the expertise and competence met at Mr. Abdullah and the team at Desline, we have benefited greatly from our website"

10. Ready to Get Started?

Please review the two package options and choose the one that best matches AHS’s current goals.

If the priority is to start with the essentials, the Basic Launch Package is a suitable entry option.

If the priority is to launch AHS with a complete bilingual website and stronger brand presence, the Complete Brand & Website Package is the recommended option.

Once the package is approved, Desline will confirm the final scope, send the invoice, collect the required materials, and begin the project.

This proposal is prepared exclusively for AHS and is intended for internal review only.