Case Study:

Art Store Website Design – V8social

Scope of work:

About the project:

V8social is an online store specialized in American Muscles cars apparel and prints. Desline was requested to develop art store website design to sell products easily and to be compatible with all devices. Desline was requested also to configure the store for search engines, and design the logo and its uses on publications, in addition to creating and managing several social media accounts such as Facebook –Pinterest – Instagram and develop the accounts in order to reach 300,000 targeted followers interested in V8social products.

Challenge

The challenges in the project are many, most notably: - growing an Instagram accounts from zero - Automating and linking the store to printing presses - Linking the store to global payment methods - Marketing of social media accounts and the website on social media - Managing more than 10 social media accounts and responding to messages and inquiries - Creating daily content for More than 10 accounts.

Solution

- Creating converting advertising campaigns on Instagram to market the products - Creating competitions and prizes from store products on social media - Interacting with the audience and publishing the followers’ content - Managing 10 different accounts and linking them to Pinterest - Twitter - Flicker to expand the range of sale - linking the store to a Paypal account to receive requests from All over the world - Connecting the store with several international print providers, automating the process of ordering, printing and shipping without any interference (Drop Shipping).

1- Store design:

Developing art store website design, compatible with all devices (computer – laptop – tablet – mobile), in addition to linking it to social media pages and configuring it for search engines.

Website components:

Home page: contains several sections to present the products classified by car brand, in addition to a section to subscribe to the mailing list and discounts, and finally, a section for customer service and contact on the social media pages.

Shop page: contains all the names and pictures of the products classified by car.

Shoutout page: contains a template for uploading visitor’s car pictures to be displayed on Instagram pages.

Contact page: contains the e-mail, the shipment tracking form, and social media.

1-1 Speeding up the website and reducing its size:

Compressing the website’s files and codes, reducing image sizes to fit screen sizes, and using high-speed and secure CDN to encrypt the website data.

1-2 Publishing the website on search engines and linking it to analysis tools:

Publishing the website on search engines (Google – Bing, Yandex) and linking it with analysis tools such as Google Search Console and Google Analytics, and prepare monthly reports to include important statistics such as: the number of website visitors, the geographical location of visitors, the most visited pages, the percentage of mobile, tablets and computers users.

2- Logo and identity design:

Designing V8social store identity, which includes logo, logo uses, website icons, social media icons, social media page covers, regular social media posts and story posts.

3- Social media management and growing:

Growing V8social social accounts on Instagram – Facebook – Twitter – Pinterest – Flickr since 2017, bringing the total followers to more than 300.000 followers whom are interested in the American muscles niche, in addition to managing social media accounts.

Also scheduling and publishing various content on all social media and link them with Twitter, Pinterest, and Flicker to automate the publishing process. And designing marketing posts and stories for discount coupons and promoting new products on the store.