Case Study
Construction Website Design – Saraya Building Facelift
Scope of Work:
- Website Design
- Search Engine Optimization
- Advertising Campaigns
Project Brief:
Saraya Building Facelift Company, with its rich history and unique architectural projects, has built a strong reputation in the Eastern Province. However, it realized that its competitors had already established a digital presence and it needed to develop a new marketing strategy to stay competitive in the digital realm.
Challenge
Saraya, a GRC specialist with a long-standing reputation in the Eastern Province, recognized the need to expand its services and reach new market segments in different regions of the Kingdom. They approached us to assist them in generating leads and developing a marketing strategy to achieve their goals.
Solution
To expand Saraya's reach into new markets, we utilized highly targeted advertising campaigns on Google and Facebook, as well as content marketing to attract those interested in construction and design. We also made significant improvements to the user interface and experience on the company's website. The result was a great success story, with hundreds of visitors transformed into loyal customers.
Website Design
Home Page:
Our web designers recognized that most website visitors form their initial impression of a company based on the homepage, and thus, they worked to create a new homepage design concept that prioritizes high-value elements. These elements include striking pictures showcasing the company’s achievements, a list of distinguished corporate services, logos of prominent customers and their positive evaluations, a separate section for rich blogs, and various means of communication including the company’s location on Google Maps – all with the aim of building trust with potential customers.
Project Page:
To increase the confidence in the capabilities of the company, we not only documented the design and implementation phases of each project with high-resolution images, but also included a list of the requirements and challenges that were successfully overcome by the company in a professional manner. This helped to demonstrate the expertise and experience of the company to potential clients.
Search Engine Optimization
Research and keyword setting for every page:
Our team of experts conducted a thorough analysis of the competitors and identified a gap in the use of certain keywords. With the appropriate strategy and tools, we created content that specifically targeted the keywords and addressed the needs and interests of the audience.
Speed up & compress website files:
A slow website can have a detrimental effect on the flow of leads coming to your site. At Saraya, we were not only focused on overcoming this issue, but we also implemented an alert system that notifies us of any problems, allowing us to quickly work to fix them before they become noticeable to our website visitors.
Search Engine Indexing:
We integrated analytics tools into the site to provide Saraya with clear and detailed reports, giving them insight into the impact of their search engine optimization and digital marketing strategies. This helps them stay on track as they continue to grow and develop.
Advertising Campaigns
Creating advertising campaigns on Google
We were able to achieve an unprecedented growth rate for Saraya Company’s website, even competing with companies that have a long-standing presence in digital marketing. Our team’s expertise in targeting a specific audience with extreme precision played a key role in this achievement.
Creating advertising campaigns on Facebook
Instead of solely focusing on metrics such as click-through rates (CTRs) and views, we prioritized conversions when designing advertising campaigns for Saraya. This approach allowed us to tailor our efforts to the company’s specific needs, resulting in a significant improvement in the website’s ranking for targeted keywords.
75% of website visitors build their trust from their impression of the design
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