Case Study
Doctor Website Design – New Headway
Scope of Work:
- Website Design
- Search Engine Optimization
Project Brief:
The Newheadway Program is renowned for its philanthropic efforts in offering counseling, medical and psychological services to individuals with special needs and their families in the Arab region. We were delighted to be entrusted with the responsibility of designing a medical consultation website that features top-quality educational articles to captivate and engage visitors and introduce them to the platform, given our profound admiration for their noble cause.
Challenge
Our challenge for this project was to create a website that could attract visitors through search engines, eliminating the need for advertising campaigns on social media.
Solution
Our main focus was to create a user-friendly interface for the website, making the browsing experience enjoyable and customer-centric. We also made sure to effectively communicate the core values of the Newheadway platform, and to educate visitors about the medical field by offering a series of insightful medical articles free of charge.
Website Design
Home Page:
To ensure the marketing budget was well-spent, we made sure to showcase the program’s successes in treating patients and the cases they have dealt with. We also provided information about the target groups that the program serves. Visitors were able to read positive reviews and evaluations from families of patients and see logos of the program’s top partners.
Subpages:
About the founder – Educational articles – Book a consultation – Digital book
Search Engine Optimization
Research and keyword setting for every page:
We understand the importance of having a site that runs smoothly, so we were committed to avoiding any such problems for the Newheadway Program. Additionally, we implemented an alert system that notifies us of any issues that may arise, allowing us to quickly resolve them before they affect the user experience.
Speed up & compress website files:
With our years of practical experience, we have carefully selected site acceleration standards that are tailor-made to meet the specific needs of a client as large as Media Octopus, and the results speak for themselves.
Search Engine Indexing:
We created a system that generates monthly reports to help the founders of Newheadway understand how their website is performing after being indexed by various search engines. These reports provide detailed insights into key performance indicators such as website traffic, bounce rates, and click-through rates. This allows the founders to monitor the effectiveness of their digital marketing strategy and make data-driven decisions to improve their website’s performance.
75% of website visitors build their trust from their impression of the design
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