Case Study

Logistics Company Logo and Branding – ELSCO

Scope of Work:

Project Brief:

Given the unique logistical services and solutions offered by ELSCO, the depository and re-export area at King Fahd Airport in Dammam, we were entrusted with the task of designing a creative logistics company logo and branding that accurately reflects its distinct image as a leading logistic warehouse.

Logo Design

Taking inspiration from the containers used in logistics companies, we incorporated a cubical design pattern into the logo and identity. This choice represents uniqueness, dynamism, and ensures recognition across various touchpoints where audiences engage with the brand.

Brand Guidelines

We created a concise and comprehensive guide for our client, providing details on the suitable backgrounds, colors, fonts, and icons that align with the logo and commercial identity. This guide serves as a valuable resource to ensure consistency and coherence across all brand materials and communications.

Printables Design

We meticulously designed a range of print materials that complement the brand, including correspondence papers, envelopes of various sizes, business cards, and more. To provide our client with a comprehensive view of the final products, we presented them with two samples for each design:

1. A print-ready version that can be directly used for production.

2. A realistic mockup that showcases how the design will appear in real-world settings, allowing our client to visualize the end result.

Digital Branding

In contrast to traditional approaches, we prioritized a user-centric design for ELSCO’s digital identity. By focusing on the needs and preferences of their customers, we enabled ELSCO to gain a deeper understanding of their target audience and adapt their strategies accordingly. This approach ensured that ELSCO’s digital presence was tailored to meet the evolving needs of their customers and provided a seamless and engaging user experience.

Your company logo is your customer's first impression!

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Tags: company rebranding, logistic branding, logistics company logo and branding, pro logo design, shipping company logo

Tagged company rebranding logistic branding logistics company logo and branding pro logo design shipping company logo