Optical Store Social Media Management – Bright Path Optics
Scope of Work:
Impressed by our successful collaboration on a previous project, “Bright Path Store” has entrusted us once again with the task of providing optical store social media management. Our goal is to effectively reach and engage with the target audience, showcasing the store’s unique offerings and redefining the concept of eye elegance.
Social Media Management
We provided comprehensive management of the Bright Path Store’s social media accounts on Instagram and Twitter. This encompassed various tasks, such as drafting compelling account descriptions, ensuring a unified brand identity across platforms, adding relevant links, pinning important posts and stories, and designing captivating captions for Instagram posts. Our efforts aimed to enhance the store’s online presence, maintain a consistent brand image, and engage effectively with its audience on social media.
Comments & Inbox Monitoring
One of the fundamental pillars of any advertising campaign lies in having a comprehensive understanding of the key metrics. Thus, we ensured that our client had access to clear and detailed performance reports, enabling them to make informed decisions regarding budget allocation. By providing transparent insights into campaign performance, our aim was to empower our client with the flexibility to expand their budget as desired.
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