Case Study:

Architecture Firm Website Design – TAMARCH

Scope of work:

  • Website Design
  • Social Media Management
  • Posts and Portfolio Design
مكتب TAMARCH الهندسي - ديزلاين

About the project:​

Tam Architectual Office provides architectural and interior design services to their clients from all regions of the Kingdom and the Arab Gulf. Desline was requiested to make an architecture firm website design with a modern identity and focus on simplification and ease of use, speed up the website and confıgure it for search engines, in addition to e- marketing services that include managing social media accounts (Twitter – Instagram – YouTube), and designing the office’s digital and paper publications.

Challenge

The challenge was in the intensity of competition among architectural offices and how to show and distinguish TAM Arch Office’s position among competitors, in addition to make an easy to use architecture firm website design while automating the process of requesting architectural and interior design and facilitating work procedures between the customer and the office regarding design request services.

Solution

To beat the competition, we focused while designing the site on the following aspects: - Aesthetic design and ease of use in the browser – Allocating an awareness page to explain architectural plans - Building detailed forms for design requests (architectural and interior) and linking them to e-mail and Slack channel - Designing a page to calculate the cost of construction and finishing, which daily brings to the website hundreds of visitors who are interested in the design and construction cost.

1- Website design and management:

Designing the website with compatibility with all devices (computer – laptop – tablet – mobile), in Arabic and English, in addition to linking it to social media pages and configuring it for search engines.

Website components:

Home page: contains an introduction about the office and its founder, the headings of the services they provide, selected projects in architectural and interior design, engineering explanation videos, a section for contact that includes a form of contact, contact numbers, email and social media, in addition to the office’s location on Google Maps .

Projects Page: contains the most prominent office projects. A diverse sample is chosen to highlight the different fields of work and architectural styles that are designed by them.

Plans analysis page: contains dozens of videos to explain the architectural plans, distribution and exploitation of areas.

Building Cost Calculator page: is a targeting page for those interested in architectural design and construction. The page provides a table containing hidden equations to give an approximate calculation of the cost of construction and residential finishing.

Contact page: contains the means of contact by mobile, WhatsApp, email and social media, and also via the contact form, in addition to the office’s website on Google Maps.

Design request forms: is divided into two parts: an architectural design request form and an interior design request form, they were designed to facilitate the design request process and clarify the options available to the client, and also the design forms were linked to the office’s email and to the project’s Slack channel to facilitate the arrangement of business procedures and communication with clients.

1-1 Speeding up the website and reducing its size:

Compressing the website’s files and codes, reducing image sizes to fit screen sizes, and using high-speed and secure CDN to encrypt the website data.

تصميم موقع مكتب هندسي
Architecture Firm Website Design - TAMARCH

1-2 Publishing the website on search engines and linking it to analysis tools:

Publishing the website on search engines (Google – Bing, Yandex) and linking it with analysis tools such as Google Search Console and Google Analytics, and prepare monthly reports to include important statistics such as: the number of website visitors, the geographical location of visitors, the most visited pages, the percentage of mobile, tablets and computers users.

Architecture Firm Website Design - TAMARCH
Architecture Firm Website Design - TAMARCH

2- Social media management:

Managing TAMARCH social media accounts on (Twitter – Instagram – YouTube).

In addition to scheduling and publishing the content in a continuous and diverse way, while dividing it into 3 types: content that presents the office’s projects in architectural and interior design, content of engineering descriptions in design, content that is quoted and republished to spread the benefit and increase the awareness in architectural and interior design.

In addition to responding to messages and inquiries and transferring design requests to the responsible engineer.

Architecture Firm Website Design - TAMARCH
Architecture Firm Website Design - TAMARCH

3- Publications and prints design:

Designing publications and printed materials for the office, whether they are digital, PDF or paper such as a business handover form, contracts, office works file and others.

Architecture Firm Website Design - TAMARCH
Arch. Azzam Al Subaie
Arch. Azzam Al Subaie
TAM Arch
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"We were looking for a reliable agency to design our architectural website and to management our social media pages, and we met our request at Desline. Professionalism in dealing and satisfactory results during the past two years"

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