Case Study

Coffee Store Design – Caffeine Section

Scope of Work:

Caffeine Section Laptop

Project Brief:

Upon the request of the Caffeine Section project, Desline was tasked to completely rebuild their brand identity due to the increasing need to differentiate themselves from the competition in the local coffee market. Initially, the project had seen great success in bringing a global perspective on specialty coffee to the local market. However, as time went on, it became apparent that they needed to rebrand and stand out in a crowded market.


The main challenge faced in this project was the limited budget, which would inevitably impact its competitiveness.


Due to the limited budget, our team had to be creative and resourceful in finding solutions. We chose to design the store on a local platform that offers low cost and exceptional performance. We expanded the payment methods to include only those that are widely used and available in Saudi Arabia. Additionally, we linked the store with local shipping companies to reduce shipping costs for both the store and the customers.

Website Design

This project’s key advantage was the integration of the Salla e-commerce platform, providing a smooth and comprehensive solution that covers the entire customer journey, from product education to purchase.

Home Page:

We’ve successfully delivered highly tailored solutions by adhering to our client’s specific needs. A significant accomplishment was creating a variety of static and dynamic product sections that enhance the site’s performance and load time.
We also enhanced the store’s trustworthiness by showcasing positive customer reviews, reputable coffee equipment suppliers, and most importantly, prioritizing local payment methods and shipping companies.

Specialty coffee – Coffee preparation tools – Offers – Coffee roasters
Coffee Store Design - Caffeine Section
تصميم متجر بن ومستلزمات القهوة - Caffeine Section
web design
Coffee Store Design - Caffeine Section 1
Coffee Store Design - Caffeine Section 2

Search Engine Optimization

Search Engine Indexing:

After the website was launched, our marketing team focused on generating reports that would showcase the site’s strengths and weaknesses. We utilized tools such as Google Analytics and Search Console to produce these reports. By identifying areas for improvement, we were able to continuously enhance the site on a monthly basis.

خدمة تصميم المواقع الإلكترونية - Coffee Store Design - Caffeine Section
Coffee Store Design - Caffeine Section

75% of website visitors build their trust from their impression of the design

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