Case Study:

Coffee Store Design – Caffeine Section

Scope of work:

About the project:

Caffeine Section is an online store that’s specialized in the sale of coffee beans, specialty coffee, and all coffee accessories. Desline as requested to make a beautiful and easy-to-use coffee store design that’s compatible with all devices, to configure it for search engines, and to design a responsive app on the Google Play Store and the App Store. In addition to design logo, corporate identity, and e-marketing services, which include designing posts and managing social media accounts (Twitter – Instagram).

Challenge

The challenge was the intense competition in the specialized coffee market, whether in the local cafes or in the e-stores, in addition to the limited budget at the beginning of the project. Therefore, it was necessary to search for solutions that give quick results with low cost in a way that covers the costs of the project and prove its effectiveness quickly.

Solution

To beat the competition, we focused on designing coffee beans online store on an excellent local platform, at low cost and high performance - making all common payment methods available in the Kingdom - linking the store with the most famous local shipping companies. - Aesthetic design and ease of use for the browser on all devices - Designing a store-specific application on application stores.

1- Online store design:

Designing a coffee shop and coffee making tools online store that’s compatible with all devices (computer – laptop – tablet – mobile), in addition to linking it to social media pages and configuring it for search engines.

Website components:

Home page: contains several fixed and animated sections for displaying products such as the best-selling section, new products section, coffee making tools section, specialized coffee and coffee products section.

In addition to documenting reviews from customers’ opinions, putting up the logos of the most prominent coffee tools companies and the most prominent shipping companies and common payment methods in the Kingdom. And a section for contact that contains WhatsApp number for customer service, email and social media.

Specialty coffee page: Contains all the coffee and espresso products that are sold through the store.

Coffee makers page: includes all the supplies for making coffee, utensils, filters, cups, mills, etc.

Offers page: which is continuously updated to display other offers and discounts in the store.

1-1 Publishing the website on search engines and linking it to analysis tools:

Publishing the website on search engines (Google – Bing, Yandex) and linking it with analysis tools such as Google Search Console and Google Analytics, and prepare monthly reports to include important statistics such as: the number of website visitors, the geographical location of visitors, the most visited pages, the percentage of mobile, tablets and computers users.

2- Designing iOS & Android applications

Designing a store-specific app that supports mobile and tablet devices on the Google App Play Store and on the Apple App Store, so the visitor can register and purchase directly from the application. In addition to receiving notifications of offers and discounts, upon receiving the order and shipping the product.

3- Logo and corporate identity design:

Designing the corporate identity for the Caffeine Section coffee shop, which includes the logo, logo uses, website icons, social media icons, social media pages cover, regular social media posts and Story Post.

4- Social media management:

Managing social media accounts of the Caffeine Section on (Twitter – Instagram).

In addition to scheduling and publishing diversified content divided into 4 types: content to display products in the store, content to display strategic partnerships with local toasters, marketing content to publish offers and discount coupons, and finally educational content about coffee, tools and methods of use.