Case Study
Personal Brand Logo and Visual Identity – Al-Alia
Scope of Work:
- Logo Design
- Brand Guidelines
- Printables Design
- Digital Branding
Project Brief:
Al-Alia is a personal brand of Alia Al-Shamari, a recruitment and transfer expert in the field of manpower with more than 8 years of experience and distinguished herself in preparing and transferring trained labor.
Logo Design
The letter A was used in the logo, taking the first letters of the word Alia and blending it with the crown to create the concept of distinction. The antique and luxurious serif font style was chosen in the logo. The reason is that it fits with the ancient idea of the crown.
Brand Guidelines
We carefully defined the usage guidelines for the Al-Alia logo and identity, including specifications for icons, colors, fonts, patterns, and backgrounds. This ensures consistency and coherence across various applications and platforms where the logo will be used. These guidelines help maintain a unified and professional brand image for Al-Alia.
Printables Design
As part of our comprehensive design package, we created a range of essential materials for Al-Alia, including correspondence papers, envelopes of various sizes, and business cards. We meticulously prepared two copies of each file to ensure optimal results. One copy was specifically formatted for printing and cutting, ensuring seamless production. The second copy was a realistic mockup that provided a visual representation of how the printed materials would appear. This allowed our client to preview and evaluate the final output before proceeding with the actual printing process.
Digital Branding
We created a comprehensive set of templates for posts, stories, and social media banners that align with the design of the Al-Alia logo and identity. These templates maintain a consistent visual style and reinforce the brand’s messaging and values. Additionally, we designed custom highlight icons that complement the overall aesthetics of the logo and identity, further enhancing the brand’s presence on social media platforms.
Your company logo is your customer's first impression!
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