Case Study
Tech Logo and Visual Identity – Sand Square
Scope of Work:
- Logo Design
- Brand Guidelines
- Printables Design
- Digital Branding
Project Brief:
Sand Square is a company specializing in user experience and user interface design for mobile applications and websites. The company aims to provide innovative and distinct solutions that contribute to improving the user experience and enhancing interaction with applications and websites. The Sand Square team is distinguished by its extensive experience and deep understanding of user needs, which enables it to design and develop distinct interfaces that contribute to achieving customer goals and meeting user expectations.
Logo Design
The logo embodies the shape of a square, reflecting the name of the business “Sand Square” ensuring consistency between the name and the logo.
Brand Guidelines
We carefully defined the usage guidelines for the Sand Square logo and identity, including specifications for icons, colors, fonts, patterns, and backgrounds. This ensures consistency and coherence across various applications and platforms where the logo will be used. These guidelines help maintain a unified and professional brand image for Sand Square.
Printables Design
As part of our comprehensive design package, we created a range of essential materials for Sand Square, including correspondence papers, envelopes of various sizes, and business cards. We meticulously prepared two copies of each file to ensure optimal results. One copy was specifically formatted for printing and cutting, ensuring seamless production. The second copy was a realistic mockup that provided a visual representation of how the printed materials would appear. This allowed our client to preview and evaluate the final output before proceeding with the actual printing process.
Digital Branding
We created a comprehensive set of templates for posts, stories, and social media banners that align with the design of the Sand Square logo and identity. These templates maintain a consistent visual style and reinforce the brand’s messaging and values. Additionally, we designed custom highlight icons that complement the overall aesthetics of the logo and identity, further enhancing the brand’s presence on social media platforms.
Your company logo is your customer's first impression!
Did you like the project? Share it ❤